摘要
通过问卷调查方法,分析对于空调和牙膏2种不同类型购买产品,在中等价格折扣水平下消费者的感知价值和行为意向的差异。结果表明:在2种不同类型购买情况下消费者感知价值存在差异显著,购买意愿差异并不显著。
Based on questionnaires,analyses were made of the differences between consumers' perceived value and behavioral intentions at medium discounts in the purchase of the two different types of products: air conditioning and toothpaste.The results showed significant difference in the perceived value and insignificant difference in purchase intentions.
出处
《辽宁工程技术大学学报(社会科学版)》
2013年第1期64-66,共3页
Journal of Liaoning Technical University(Social Science Edition)
关键词
消费者
价格折扣
感知质量
感知价值
购买意愿
consumer
price discounts
perceived quality
perceived value
purchase intention