摘要
通过问卷调查方法,分析对于空调和牙膏2种不同类型购买产品,在中等价格折扣水平下消费者的感知价值和行为意向的差异。结果表明:在2种不同类型购买情况下消费者感知价值存在差异显著,购买意愿差异并不显著。
Based on questionnaires,analyses were made of the differences between consumers＇ perceived value and behavioral intentions at medium discounts in the purchase of the two different types of products： air conditioning and toothpaste.The results showed significant difference in the perceived value and insignificant difference in purchase intentions.
出处
《辽宁工程技术大学学报（社会科学版）》
2013年第1期64-66,共3页
Journal of Liaoning Technical University(Social Science Edition)
关键词
消费者
价格折扣
感知质量
感知价值
购买意愿
consumer
price discounts
perceived quality
perceived value
purchase intention
