电子商务在汽车营销中的应用

Application of E-Business in Automobile Marketing

通过对中国汽车及零配件行业现有营销模式和电子商务营销模式的研究 ,分析了电子商务对现有汽车营销模式的影响和冲击 ;在总结国内外零配件企业电子商务应用的基础上 ,阐述了国内汽车制造企业应该采取的对策和措施 ,并根据中国的实际情况 。

The application of IT technology in automobile business in China is analyzed. The developing policy of automobile enterprise and automobile parts enterprise in China is discussed. The conclusion is that China automobile enterprise should establish their own e marketing.The base structure and the model of e marketing of China automobile enterprise are pointed out.