需求突变下的供应链应急管理研究

Study on Emergency Management of Supply Chain under Demand Disruption

突发事件是导致供应链需求突变的一个重要因素。文章从风险管理的视角,构建了供应链需求突变应急管理模型,采用计算实验方法探讨供应链需求突变应急管理机制。实验结果表明,在需求突变周期内,多个企业在同一个市场条件下均进行需求管理,可能会引起对市场的过度反应,带来整体利润的降低,因此零售商应该与制造商进行信息共享,由制造商主导联合决策,制定统一管理方案,才能更好应对需求突变带来的影响。

Emergency is an important factor resulting in supply chain demand disruption.From the perspective of risk manage ment,this paper constructs supply chain demand disruption management model,and discusses demand disruption manage ment mechanism of supply chain by using computational experiment.The main results show that the more enterprises in the same market condition,the more subjective to demand management in the demand disruption cycle,which may cause exces sive reaction to the market and bring the lower profits.Therefore,manufacturer and retailers should share information,make joint decisions leading by the manufacturer,and formulate unified management plan so as to cope with the impact of demand disruption better.