安徽文化创意产业发展问题研究

Research on the Development of Cultural and Creative Industries in Anhui

文化创意产业作为一种朝阳产业,是当今我国各省和地区竞相发展的重点产业之一。文章对安徽省文化创意产业的发展现状及所面临的问题进行归纳总结,从战略定位梳理基本思路,探索应对措施。首先对安徽千百年来积淀的独特传统文化资源进行现代产业化升级并扶持做强,如以徽学为传统文化产业代表等。其次是依托科技创新,进一步培育新兴文化创意产业,如新闻出版业、广播影视业、文娱演艺及节庆会展等。第三是加快旅游业结构调整,倾力打造皖南、皖中两大板块,不断创新旅游产品,打造强势品牌,以实现安徽文化创意产业的可持续稳健发展。

As a sunrise industry,cultural creative industries are one of the key industries of which various provinces and regions strive to develop.The paper concludes and summarizes the problems faced of cultural creative industry development in Anhui Province.And it combs the basic idea of the strategic positioning to explore the response measures to tackle the problem.Firstly,we can upgrade and support stronger traditional cultural resources to be modern industrialization of Anhui thousands of years of accumulation,such as Hui Studies stands for the traditional cultural industries etc.Secondly,we should nurture the emerging cultural creative industries relying on technological innovation,such as news publishing industry,radio,film and television in dustry,performing arts,festivals Exhibition etc.Thirdly,we can accelerate the tourism industry restructuring,and pay effort to build in southern Anhui,middle of Anhui two plates,and innovative tourism products to build strong brands,in order to achieve the sustainable healthy development of Anhui＇s cultural and creative industries.