文化艺术管理专业营销课程实践教学体系探索

Exploring the Marketing Course Practical Teaching System of the Culture and Arts Management Major

文化艺术管理专业是在国家大力发展文化产业,推动文化体制改革的时代背景下出现的一门新兴学科,各个院校专业办学的定位就在于培养应用型人才。因此,对学生的实践性、创新性、务实性要求非常高。文化艺术营销课在整个的专业中又是一门应用型和实践性非常强的课程,应该给学生提供更多的实践机会,重视学生实践能力的培养和锻炼。本文结合学生和课程特点,从课程实践教学中存在的问题出发,探索适合文化艺术专业学生的市场营销实践道路。

Culture and arts management major is one with strong practicality.One of its courses,Marketing,is an important one to strengthen the practical skills of the majors and its practical teaching system needs carefully constructing.This article,in accordance with the learning characteristics of the majors,fully explores the problems existed in the practical teaching,and puts forward the idea that practice should be made in multi-dimensions,multi-levels,and in a full range： both in class and out of class,throughout both school and society,and by both the teacher and the student.