摘要
针对湖北省农产品品牌建设的现状和特点,采用优势、劣势、机会、威胁(SWOT)分析方法分析了湖北省农产品品牌建设的优势与劣势、机会与威胁,并结合湖北省的实际情况对农产品品牌建设提出了相关建议。
The situations and features of agricultural products＇ brands construction were focused on in Hubei province,the method of strength,weakness,opportunity,threat（SWOT） analysis were used,its strengths,weaknesses,opportunities and threats were analyzed by SWOT method,and some correlative suggestions about brand construction of agricultural products based on the practical situation in Hubei province were given.
出处
《湖北农业科学》
北大核心
2012年第19期4436-4439,共4页
Hubei Agricultural Sciences
