论生产在国际传媒生产总过程中的本质和地位

The Nature and Status of Production in the Whole Process of International Media Production

国际传媒生产贸易中,传媒生产的本质要从多个方面进行综合理解:追求利润最大化、传媒生产是天然的规模经济、传媒生产是天然的范围经济、交易成本趋向于零的生产、传媒生产是非进化性生产。传媒生产也要经历原材料投入到产品产出的过程,分为创意与复制两个阶段。通过分析梳理,本文认为,传媒生产不能仅仅理解为决定一切的起点,而应该是与消费联结的互为倚仗。

In the international media production and trade, the nature of media production should be understood comprehensive- ly from several aspects： the pursuit of profit maximization, a scale economy by nature, a scope economy by nature, its transac- tion cost tending to zero, and non - evolutionary production. Media production is also a process from the input of raw materials to the output of products, which consists of two stages, creation and copy. After a thorough analysis of logic relationships in the production process of international media, this article concludes that media production can not be simply understood as the start- ing point for everything, but as a concept interdependent on consumption.