摘要
产品情感化的设计趋势已是不争的事实,但是综观对于语意学的研究大都将目光集中在产品语意的表达之上,对于语意的认知过程的研究却是少之又少。通过一些例证提出这一问题,分析了产品语意认知的重要性,指出情感化是一个认知的过程,而不单单是产品形态与意义的一一对应关系,并且产品符号学、语意学的研究要从符号中来,更要跳出符号之外。
The product emotional design has been an indisputable fact,but taking a wide view of the product semantic studies, a lot of researchers just focus on the semantic expression, and needless to concern the semantic cognitive process. This paper puts forward the problem by some illustration, analysis the importance of product semantic cognition, and points out that the emotionalizing is a cognitive process. It isn’t a one to one correspondence of product form and semantics, the research of product semasiology is not only from the masses, but also more than that.
出处
《机械管理开发》
2012年第2期132-133,136,共3页
Mechanical Management and Development
关键词
产品符号学
产品语意学
情感化设计
product semasiology
product semantics
emotional design
