我国中小城市社区商业发展问题研究

Community Business Development Problem Research on Medium and Small City in China

社区商业近年来在中国发展迅速,具有广泛的功能特点,是目前市场极为关注、投资者热衷的商铺投资形式,备受政府和商业界人士的关注。但是我国社区商业在零售业态的分布、合理规划以及商业布局等方面存在一定的不足。本文通过对所在地级市各社区及周边配置的零售网点进行调查,来分析中小城市普遍存在的社区商业运营的现实情况和存在的问题,对中小城市的社区商业发展提出一些合理化建议。

Community business is developing rapidly in recent years in China,with a wide range of features.It is a very popular investment form currently,appealing to the government and business circles.But in China,community business has some deficiencies in retail distribution,reasonable planning and layout of the business.This article,through the investigation to the city community and the surrounding configuration retail outlets,analyses the prevalence of community business realities and problems in the small and medium-sized city,and puts forward some reasonable proposals to the small and medium-sized city community business development.