摘要
通过理论剖析和博弈论的分析,关注"善行河北"道德品牌有效传播和持久的影响。提出"善行河北"道德品牌塑造策略建议:注重打造各类人群的同频榜样;设计道德成本补偿制度;开设"道德银行",将道德数据化存储;道德回报制度设计。
This paper,through theoretical analysis and game theory analysis,pays attention to ＂Good Deeds in Hebei＂ ethical brand dissemination and lasting effect.And some strategy suggestions are put forward,such as focusing on create various types of populations of the same frequency model;design of moral cost compensation system;creation of ＂moral bank ＂,collecting the moral data;and design moral reward system.
出处
《邢台职业技术学院学报》
2012年第6期92-94,共3页
Journal of Xingtai Polytechnic College
基金
2012年度河北省社会科学基金项目--"善行河北文化道德品塑造及评估研究"
项目编号:hb12zx005
关键词
“善行河北”
博弈论
道德品牌塑造
＂Good Deeds in Hebei ＂
perspective of game theory
ethical brand strategy
