从娱乐化视频分享看网络亚文化

On Internet Subculture Associated with Entertainment Video Sharing

网络信息模式经历了文字到图像再到视频的发展历程,当前网络中的视频多以娱乐化为主。这里通过对娱乐化视频分享的内在原理和视频分享网站的"播客"创作动机、视频网站活动方式,以及娱乐化视频在网络媒介中的传播特点等进行分析,试对网络群体遇到网络热点事件后的群体性心理状态和网络媒体中亚文化之趋势进行探究。

The format of Internet information has been developed from words to picture then to video. The present Internet videos are mainly oriented to entertainment. The paper analyzes the principle for sharing entertainment video, the creation motivation and activity of video sites, and the transmission characteris- tics of entertainment video. Profound discussions are carried out about the group mentality and the subcul- ture of Internet media when the network members are faced with some hot issues.