中国茶叶产业国际竞争力研究

Research on the international competitiveness of China's tea industry

中国茶叶产业一直是中国的传统优势产业,近年虽然中国的茶叶出口量不断增加,但是创汇能力表现疲软。通过运用国际市场占有率(MS)、贸易竞争力指数(TC)和显示性竞争优势指数(CA)测算中国茶叶产业国际竞争力的水平,并比较中国和世界茶叶出口量前5位国家的差距,同时从成本、质量、组织化和国际化等方面分析其原因,最终提出提高中国茶叶产业竞争力的政策建议。

Tea industry has been China＇s traditional advantage industry for a long history. In recent years, although Chinese tea export continues to increase, it doesn＇t lead to the rise of the earning ability in foreign exchange. To boost the development of China＇s tea industry, we used marketing sharing rate （MS）, trading competitive index （TC） and comparative advantage index （CA） to assess the international competitiveness and compared it with data on the world top five countries in tea export. Then we analyzed the influencing factors leading to the gap from the aspects of costs, quality, organization and internationalization, and proposed the pertinent countermeasures to improve the competitiveness of China＇s tea industry.