摘要
本文根据当今广告业界的实践运作情况 ,提出人际广告媒体的新概念 ,用以涵盖人体广告媒体、专家广告媒体与明星广告媒体 ,并分别对其特质进行了分析。在作者看来 ,人体广告媒体主要体现为身体优先的审美特质与现代性感觉 ;专家广告媒体主要体现为“意见领袖”的理性诉求 ;而明星广告媒体则体现为形神兼具的综合魅力 ,是最为理想的人际广告媒体。最后 ,作者也对人际广告媒体的局限作了简述。
The author puts forward and analyses a new concept of advertising media in this paper.In contains body、specialists and famous stars advertising medias.From his point of view,the new advertising media is the best one.But besides,it also has its own limits.
出处
《西南民族学院学报（哲学社会科学版）》
北大核心
2000年第10期107-111,共5页
Journal of Southwest University for Nationalities(Philosophy and Social Sciences)
