从“促增长”到“调结构”——当前我国文化产业发展新阶段及产业政策趋势

From "Promoting Growth" to "Adjusting Structure":New Growth Phase of Cultural Industry in China and the Trend of Industrial Policy

中国文化产业经过了三十多年的快速发展,已经由过去的起步阶段发展向成熟阶段过渡,这一阶段有着与第一阶段相当不同的特征和产业诉求。与此相适应,我国的文化产业政策实践也应该根据这种阶段性变化进行适当调整。传统的普惠式文化产业政策已经难以适应产业发展新阶段的要求,未来产业政策的着力点需要由过去的"促增长"转变到"调结构"上。

Through fast growth of over thirty years, China＇ s cultural industry has evolved from initial to mature phase. This phase has different features and industry demands. Correspondingly, China＇ s cultural industry policy should do some changes ac- cording to the new features of new phase. Traditional overall preferential policies don＇ t work well for the new stage. The emphasis should be changed from ＂promoting the growth＂ to ＂adjusting the structure＂.