5ZEITHAML V A. Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence [J].Journal of Marketing, 1988, (52):708-718.
6Wood. Charies M. Sheer, Lisa K Incorporating perceived risk into model of consumer deal assessment and purchase intent [J]. Advances in consumer research, 1996,23(1):399-404.
7HERRMANN A,HUBER F.The role of customer value in arriving at an assessment of satisfaction-results of a causal analytical study [J].Annual Conference of the Academy of Marketing Science, 2000,(1):110-115.
8Per E. Pedersen, Adoption of Mobile Internet Services: An Exploratory Study of Mobile Commerce Early Adopters [J]. Journal of Organizational Computing & Electronic Commerce,2005, 15 (3):203-222.
9Se-Joon Hong, Kar Yan Tam, Understanding the adoption of multipurpose information appliances:The case of mobile data serviees[J].Information Systems Research, 2006,17(2):162-179.