中国武术实施健康传播的理论逻辑与现实思路

Theory and Practice of Healthy Communication of Chinese Wushu

健康传播作为人类社会最重要的公共事务之一已经成为当代社会发展的显学,而中国武术蕴含的健康养生价值已经得到了国外受众的广泛认同,因此将中国武术纳入健康传播的视角将为中国武术的国际化传播提供了一个全新的舞台。侧重分析了健康传播的兴起及现实表征、中国武术实施健康传播的理论逻辑、困境及现实思路,以为中国武术的国际化传播提供新的路径。

Healthy communication,as one of the most important public services of the human society,has become a school of the contemporary social development.In this paper,countermeasures for the healthy communication of the Chinese Wushu,whose values of health keeping and building have been internationally recognized,is dis cussed.