基于认知实验的旅游网络地图点状符号设计

Design of Tourist Web-Map Point Symbol Based on Cognitive Experiment

新的显示环境和地理事物的出现,要求旅游网络地图符号的设计不能继续完全沿用传统纸质地图符号的设计原则。借鉴认知心理学相关研究方法,以旅游网络地图点状符号设计为例,通过3个认知实验,选用比率分析和区间估计数理统计模型分析实验结果,得到旅游网络地图点状符号的设计改进方法,并对所设计的符号进行修改,形成的旅游网络地图点状符号达到了较好的认知效果。所设计的认知实验,一定程度上解决了地图符号凭制图者主观经验设计的问题,是今后地图符号设计过程中重要的实验方法。

The appearance of new display environment and new geographical objects requires that tourist Web- map symbol design can＇t continue to adhere to the design principles of the paper map symbol. To solve this problem, several experiments were designed to obtain new suitable design rules by taking tourist Web-map point symbols design in cognitive psychology research methods as example. Then ratio analysis and reliability analysis were used to handle the experiment data in order to improve on symbols cognitive effect. In a word, map symbols designed here were based on cognitive experiment but not on the experience of cartographers, so that they were more impersonal and applicable in other similar research cases.