提高青海富硒农产品营销竞争力的研究

To Improve the Competitiveness of Qinghai Selenium-rich Agricultural Product Marketing

硒是人体生命必须的微量元素,具有抗衰老、防癌等显著功效。近年来,富硒农产品以其鲜明的形象和安全的品质成为新的消费潮流,受到消费者的欢迎。2011年,青海省第五地质矿产勘查院首次在青海省海东地区发现840多平方公里富硒土壤。据调查资料显示,海东地区平安县小峡镇、洪水泉乡、乐都县瞿昙、雨润、蒲台、芦花等乡镇富硒地区的硒含量平均0.44mg/kg,高于全国土壤背景值,达到足硒或中等富硒的水平。海东地区富硒区不仅面积大、地层较厚,还具有硒含量深度适中、易于开发利用等特点,为提高高原特色农产品经济价值提供了有利资源,成为青海省发展特色农业的绝佳条件。

Selenium is an essential trace element of human life, and it has a significant effect in anti-aging and anti-cancer. In recent years, the selenium-rich agricultural product has become the new trend of consumption due to its distinctive image and safe quality and welcomed by consumers. In 2011, The Fifth Geology and Mineral Resources Exploration Institute of Qinghai Province firstly found more than 840 square kilometers of selenium-rich Soil in Haidong region of Qinghai Province. According to the survey data, in the selenium-rich regions, such as Pingan county, Xiaoxia town, Ledu county, Qutan, Yurun, Putai, Luhua town in Haidong Region, the average content of selenium is 0.44mg/kg, which is higher than the national soil background value, and reaches the level of the enough selenium or medium selenium-rich. The sale of Haidong selenium-rich region is large, and the strata is thick, but it also has the characteristics of moderate depth of selenium content, easy development and utilization, which provides favorable resources for improving the economic value of the plateau agricultural products with characteristics, and becomes the excellent condition for the development of specialized agriculture in Qinghai Province.