需求层次理论：微博于大学生思政教育的契机

Hierarchy of Needs Theory： Micro-blog on University Students＇ Ideological and Political Education Opportunity

随着微时代的来临，微博以其即时性和开放性已成为大学生猎取信息、改变生活的时尚方式，并且对大学生的“三观”产生了潜移默化的影响.而微博的影响力之巨大更在于满足了大学生自身发展的需要。基于马斯洛的需求层次分析大学生用户使用微博的心理，从而窥探微博与大学生思想教育的运用契机。

With the development of the era, micro-blog with its real-time and open has become university students hunting information, change the life of fashion, and has influence character But the huge influence ofmicro-blog lies not only in the propagation characteristics of its own, more is to meet the needs of student development. Psychological analyses of users use micro-blog students based on Maslow＇s hierarchy of needs, so as to grasp the micro-blog and ideological and political education of college students with opportunity.