象征价值的内涵、维度与关键影响因素研究——基于国际权威期刊文献的回顾与综述被引量：7

Literature Review of Symbolic Value: Definition,Dimensions and Antecedents to Symbolic Consumption

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摘要象征价值消费是现代社会中人们表达和维护自我的捷径之一。本研究对1950年以来在国际权威期刊发表的象征价值研究进行了回顾和梳理,归纳出象征价值的内涵、维度、象征价值的本质和理论基础、象征价值消费的影响因素等研究主题,在此基础上讨论了象征价值领域未来的研究方向。 Symbolic value consumption is one of the shortcuts by which people express and maintain themselves in modem society. The paper reviewed the research on symbolic value published in the international top journals since 1950s, and discussed main topics on symbolic value, inclu- ding definition, dimensions, rationale, and antecedents to symbolic consumption. Based on the dis- cussion mentioned above, the paper finally suggests directions for future research.

作者王永贵邱琪

机构地区对外经济贸易大学国际商学院

出处《南京社会科学》 CSSCI 北大核心 2013年第4期21-28,共8页 Nanjing Journal of Social Sciences

基金国家自然科学基金"基于服务主导逻辑范式的价值共创与分享研究(71072019) 国家社科基金重大项目"我国自主创新型技术赶超发展战略与路径研究"(12&ZD205) 国家社科基金重点项目"十二五时期中国服务外包企业创新能力测评体系实证分析"(10AGL009) "十二五时期我国发展的创新驱动战略研究"(11&ZD004) 中国博士后基金项目"基于品牌来源国形象和品牌显著性的奢侈品象征价值研究"(2012M510379)的阶段性成果

关键词象征价值维度影响因素 symbolic value dimensions symbolic consumption

分类号 F713.50 [经济管理—市场营销]

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