云存储巨头价格战扰动市场

Price war among giants on cloud storage service

2012年年底，谷歌、亚马逊和微软等云存储服务巨头纷纷大幅降价，引发广泛关注，对市场也产生了一连串影响。云存储服务巨头财大气粗，目前其意不在盈利，而在市场。虽说客户因此获得渔翁之利，但其他独立云服务提供商则被迫应对，前途未卜。对于我国市场，被降价风暴扰动在所难免，价格战或在新一年打响。

At the end of 2012, the cloud storage service giants such as Google, Amazon and Microsoft slashed their price greatly one after another, which caused widespread attention and produced a series of influence on market. For now, cloud computing has not become the core business of the three big giants, neither it will not become profitable in quite a long period of time. As of today, none of the'big three'has provided detail report to show whether the cloud computing platform can realize a profit. It can be expected that the they will not necessarily make profit norm as its cloud computing business unit’s key performance indicators (KPI). To win the competition, they are in need of sufficient funds. Therefore, in order to increase the customer base and expand market share, they may push down the price of cloud storage further, and carry out long time competition around price. Although customers could gain some benefits from it, other independent cloud service providers are forced to deal with the challenge. China’s domestic market is unavoidable to be stirred by the price storm, where price war is estimated to start in year 2013.