武夷岩茶产业核心竞争力研究

Research on Core Competence of Wuyi Rock Tea Industry

目前关于武夷岩茶产业的研究,大部分是从茶叶技术、市场营销、品牌经营等角度切入进行。从茶业核心竞争力角度研究的很少。对茶业核心竞争力的概念进行界定,并在此基础上构建茶业核心竞争力评价指标体系,利用评价指标体系对武夷岩茶产业进行评价,并对评价结果进行阐述分析。

At present, the researches on Wuyi Rock Tea industry are mostly from the perspectives of tea technology, marketing, and brand management. However, there are fewer researches from the point of the competence of tea industry. Therefore, from the aspect of the competence of tea industry, the paper firstly defined the concept of core competence of tea industry; secondly, an evaluation index system about the core competence of tea industry was constructed according to this; thirdly, it evaluated the Wuyi Rock industry, and gave some analyses of the result and evaluation using constructed evaluation index system.