天水旅游G+4P营销组合策略研究

Research on Marketing Combination Strategy of G+4P of Tianshui Tourism

针对目前天水旅游业的现状,以G+4P观念为主线,从旅游产品策略,渠道策略,价格策略,促销策略以及政府营销5个角度进行具体的营销策略研究,同时提出营销策略实施的要点,并创新性地引入了微博营销,口碑营销,情感营销,交叉营销等新的营销理念,以提高发展地区旅游产业为主要目标,提出G+4P天水旅游营销组合策略。

Aiming at the status of tourism, with G＋4P values as the main line, from the tourism product strategy, channel strategy, price strategy, the promotion strategy as well as the government marketing,the paper undertakes specific mar- keting strategy research, and proposes the implementation of marketing strategies of,And innovatively introduces micro- blog marketing, word-o^mouth marketing, relationship marketing, cross marketing new marketing idea, to enhance the development of region tourism industry as the main target, puts forward G＋4P Tianshui tourist marketing combination strategy.