中国电视剧产业发展策略探微——电视剧新版《还珠格格》的个案分析

On the Development Strategy of Chinese Drama Industries: A Case Study of the TV New Version of " Princess Pearl"

作为电视产业的切片——电视剧《还珠格格》值得我们把它放在显微镜下仔细观察,这种观察和研究对于中国的电视剧研究具有积极的意义。琼瑶制作团队在媒介、宣传与策划等方面的运作都是电视产业可资借鉴的成功经验。只有不断探索与借鉴这些成功经验,中国的电视剧才会有更好的发展。

As a slice of the TV industry-the TV series ＂Princess Pearl＂ were worth being carefully observed under a microscope which had positive implications for China’s drama studies.The operation in the media,publicity and planning of QIONG Yao production team were successful experiences which could be learned fro the TV industry.Only to explore and learn from these successful experiences,China’s TV drama could have a better development.