试论网络文学影视化改编的“文学性”策略

Literary Strategy of Audio-visual Adaptation of Internet Literature

目前,对网络文学进行影视化改编已经成为国内文化界的一股热潮,在影视剧改编领域,网络文学已经构成对传统文学的挑战,这与二者的创作动机、文本特质、功能价值以及版权自主性等因素息息相关。但是"文学性"的缺失也成为制约网络文学影视化发展的隐患。由此可以探讨提升其"文学性"的相关策略,包括坚守创作中的文学性和独特性立场、搭建网络文学影视化的沟通平台和渠道、实行独立的版权经纪人制等。

At present, the audio--visual adaptation of internet literature has been a new wave in China literary field, which has posed a treat upon traditional literature in creation motivation, text specialty, function value and copyright. While, the lack of literary has been the hidden peril that prevents audio--visual development of internet literature. The paper has proposed to study the strategies to improve the literacy of internet literature, such as, sticking to the literacy and specialty in creation, setting a communication platform and channel of internet literature audio--visual development, and practicing independent copyright agent system.