摘要
服装广告,尤其是以模特为载体的服装广告,除了传递服装产品的信息以达到刺激消费的目的外,还隐含地向大众传递着人体美的标准信息。这些信息导致爱美的女性对自我形象的不满意度增加,从而造成了一种社会病态———饮食不规律(节食、厌食症等),严重地影响了人们的身心健康,应引起高度重视和反思,同时采取行之有效的措施进行遏制。
Fashion advertising especially for models as the carrier, pass garment products to stimulate consumption purpose as well as implicitly pass the standards of beauty information to the public. Women＇s self-image dissatisfaction creased and the information and a sociopathy-irregular diet（dieting, anorexia, etc） was caused. People＇s physical and mental health were affectted. It was worth our attention . reflection and taking effective measures to curb.
出处
《纺织科技进展》
CAS
2013年第2期75-77,共3页
Progress in Textile Science & Technology
关键词
服装广告
女性
自我体形认知
节食
fashion advertising
women
self-image cognition
dieting
