摘要
绿色营销已成为21世纪纺织服装贸易的主流模式。在给出纺织服装绿色营销涵义的基础上,对纺织服装企业实施绿色营销的特点和主要功用进行了分析探讨。
Green marketing become the mainstream model of textile and apparel treading in 21st century. The meaning of green marketing of textile and apparel were explained. The characters and main functions of green marketing for textile enterprise were discussed.
出处
《纺织科技进展》
CAS
2013年第2期82-85,共4页
Progress in Textile Science & Technology
关键词
纺织服装产品
绿色营销
特点
功用
textile and apparel green marketing feature function
