再谈媒介融合——基于媒介融合理论和现实的重新考量

REDISCUSSION OF MEDIA CONVERGENCE——based on rethinking of media convergence theory and reality

媒介融合虽然是传媒界理论和实践的共识,但在认知和实践上出现了一定的误区,融媒时代尚未表现出它应有的形态来。分析媒介融合存在的概念不清、相互矛盾等理论缺陷,探讨媒介融合实践中的问题及其原因,展望媒介融合的发展方向。

Although a consensus has been reached on media convergence in the media sector, there exists some cognitive and practical misunderstanding on this matter. The era of media convergence has yet to demonstrate its proper forms. The paper analyses the problems and their causes involving media convergence and some the- oretical defects such as unclear and conflicting concept of media convergence. It then looks forward to the di- rection of the development of media convergence.