摘要
市场占有率是制定企业市场竞争和营销战略的基础。本文建立了市场占有率神经网络仿真模型，并将模型用于广东省某方便面企业营销决策，为企业提供了市场占有率定量分析的有力工具。
An Enterprise Must make its marketing strategy according to market share. In this paper, a market share simulation model based on BP neural networks is estabished. With the help of the model, a marketing strategy is provided to an instant noodle enterprise of Guangdong Province and get good effect to show that is a powerful quantitative tool for marketing share analysis.
出处
《技术经济与管理研究》
北大核心
2000年第4期18-20,共3页
Journal of Technical Economics & Management
关键词
人工神经网络
市场仿真
营销战略
企业
Artificial neural networks
market simulation
marketing strategy
