乡村旅游地可达性评价——以广西柳州市7处典型乡村为例

Accessibility evaluation of rural tourism destination——A case study of 7 typical areas in Liuzhou,Guangxi

乡村旅游地可达性是影响乡村旅游决策行为的主要因素,可达性评价是指导乡村旅游地可持续发展的重要依据。以乡村旅游地可达性的综合表征为基础,从外部可达性、内部准入性、经济可达性和信息可达性4个方面构建了包含17个评价因子的可达性评价体系,在此基础上选用灰色关联分析法,以广西柳州市7处典型乡村旅游目的地为例进行实证分析。结果表明,乡村旅游地可达性由高到低排列顺序依次为:景泉农庄、太阳村、下伦屯、鹭鹚洲、程阳八寨、中渡古镇和龙女沟。

Accessibility is the main impact factor of rural tourism decision-making behavior, and accessibility evalua- tion is the most important basis of sustainable development of rural tourism destinations. Based on the comprehensive characteristics of accessibility of rural tourism destinations, the accessibility evaluation system containing 17 evalua- tion factors was constructed by 4 element layers which contained external accessibility, internal admission, economic accessibility and information accessibility. Then accessibility of 7 typical rural destinations in Liuzhou was analyzed by using the method of gray correlation analysis. The results showed that the accessibility of rural tourism destinations ranking results from high to low was Jingquan Leisure Farm, Sun Village, Xialun Village, Cormorant Island, Chengy- ang Eight Stockade, Zhongdu Ancient Town, Dragon-girl Valley.