外贸企业英文网站语言表述问题例析

The Example Analysis of English Websites of Foreign Trade Companies

外贸企业英文网站是展示和宣传企业形象、提高海外知名度的重要窗口,也是企业展示产品、增进与客户沟通交流的重要平台,对于促进企业国际贸易业务发展具有重要意义。但是,我国外贸企业英文网站建设起步晚、层次低,在语言表述方面存在诸多问题,严重影响和制约着我国企业外向型业务的快速发展。

The English websites of the foreign trade enterprises is not only an important window to demonstrate and promote corporate image, improve their overseas visibility but also an important platform for the enterprises to show their products and enhance communi- cation with customers. Therefore they have important significance in the promotion of enterprises＇ international trade business development. However, corporate English website construction in China started late, and the level is low. There are many problems in langnage expression and seriously affected and restricted the rapid development of Chinese enterprises export - oriented business.