网络传媒下的CUBA市场开发现状及对策

The market development situation and countermeasures of CUBA through the network media

CUBA作为一个社会团体和民营企业联手打造的知名赛事品牌,在提升学校知名度、促进校际体育文化交流、推动校园文化建设和素质教育实施等方面所发挥的积极作用.校园网络的高速发展与电脑的普及,网络传媒在传播信息时,发挥的作用远超过传统的传播工具.笔者从网络传媒与CUBA联赛市场开发进行研究,指出其不足及问题,并提出了对策:优化环境、协调和改变思想观念、明确市场定位、目标市场的选定等,以期为促进CUBA在高校、社会影响力方面的发展及高校篮球市场的发展与推广提供借鉴.

As a famous game brand set up together by a social group and a private enterprise, CUBA plays an active role in raising school publicity, promoting inter-school sports culture exchanges, pushing the construction of campus culture and the implementation of quality education. With the rapid development of the campus network and the popularity of computers, network media plays a far more important role than that of a traditional communicative tool used to spread information. Therefore, it has both theoretical and practical significance to research on network media and the development of CUBA market in promoting the growth and development of CUBA in universities and society and the in-campus basketball market actively.