学术期刊传播力研究的现状与发展趋势

Present Situation and the Development Tendency of Academic Journal Propagation Force Research

近年来,在推动社会主义文化大发展大繁荣、提高国家文化软实力的时代背景下,以及数字化带来的传播方式变革影响下,学术期刊传播力问题逐渐受到了业界同行和有关专家学者的关注。通过对相关研究的现状和趋势进行分析,可得出一些启示:第一,学术期刊需要基于传播力建设的理念,对审稿、用稿和刊稿后各个流程进行调整充实甚至革新,特别是对编辑部或期刊社的内部相关管理制度建立健全;第二,传播力是学术期刊的基础能力,只有提高其能力才能真正提高学术期刊的核心竞争力;第三,在某些情形下,学术期刊影响力与传播力可以等量齐观,有利于编辑出版业界过去很长一段时间的传统研究习惯和知识谱系的传承;第四,学术期刊影响力与传播力需要在差异化中并行发展,有助于学术期刊发展目标更为明确、行动更为高效、办刊绩效更为显著;第五,编辑出版业界需要加强传播力与影响力进行融合的传播影响力研究。

In recent years,in the background of promoting socialist cultural development and prosperity,improving national culture soft power and the influence of the digital transmission mode change,academic journal propagation force problem is gradually concerned by the industry peers and relevant experts and scholars.Through the research of the present situation and trend analysis,some enlightenment can be got： first,academic periodicals should be based on the concept of the propagation force.The process of reviewing,accepting and issue should be adjusted,enriched even innovated.Especially for editorial office or journal internal management system should be established and perfected.Second,the propagation force is the basis of academic periodicals ability,only after its ability is improved,it can really improve the core competitiveness of the academic periodicals.Third,in some cases,the academic periodical influence and transmission force can be equated and be favor of inheritance of the traditional and long time study habits and knowledge pedigree for editing and publishing industry.Fourth,academic periodical influence and the propagation force should be developed in parallel in differentiation and will be favor of academic journal＇s development goal is clearer,action is more efficient,and the performance is more significant.Fifth,editing and publishing industry need to strengthen spread influence research on the fusion of propagation force and influence force.