基于游客调查的牛姆林生态旅游市场探析

Study on the Ecotourism Marketing Strategy in Niumulin Based on Tourist Survey

在引入"社会责任"的绿色营销的基础上,通过对牛姆林旅游资源地实地调查、游客及景区工作人员的问卷调查,了解目前牛姆林旅游的开发现状和存在的问题,分析牛姆林的客源市场特征并结合其旅游产品特点,并提出生态旅游市场开发建议。

Based on the introduction of the Social Responsibility theory of green marketing, through the field survey on Niumulin tourism resources, and the questionnaires to tourists and staff, it is found out the status and the problems in the development of Niumulin tourism so as to analyze the characteristics of tourist source market combined with the characteristics of the tourism products and the development of ecological tourism market.