摘要
通过实验研究,探讨了在灾害事件背景下企业慈善行为对企业声誉的影响。研究结果表明:尽管基于企业业务能力的慈善行为与基于慈善项目的慈善行为对企业声誉的影响无显著差异,但是当企业能力较强时,基于慈善项目比基于业务能力的企业慈善行为对企业声誉有更积极影响;而当企业能力较弱时,基于业务能力比基于慈善项目的企业慈善行为对企业声誉有更积极影响。
This article explores the influence of corporate philanthropy on the consumer's perception of a corporate reputation in the wake of disaster events through experimental study. The results show that for the corporate reputation, there is no remarkable difference between the corporate philanthropy based on the corporate business ability and the corporate philanthropy based on the charitable projects, but the former choice is better than the latter one, when the corporate ability is stronger; conversely, the latter is better than the former when corporate ability is weaker.
出处
《安徽农业大学学报(社会科学版)》
2013年第2期49-53,共5页
Journal of Anhui Agricultural University:SOC.SCI.
基金
教育部人文社会科学研究青年基金(12YJA630038:<公共服务视域下企业履行社会责任的多边治理机制研究>)
广东省江门市社会科学项目(2011B08:<江门市企业参与社会公共服务供给的模式研究>)
五邑大学博士启动基金项目(30113034:<企业参与公共服务供给的利益相关者治理机制研究:企业社会责任视角>)
关键词
企业慈善
企业能力
企业声誉
灾害事件
corporate philanthropic
corporate ability
corporate reputation
disaster events