消费需求驱动下的特定区域发展机遇探析——西双版纳的避寒旅游潜力

OPPORTUNITIES OF DEVELOPMENT FOR CERTAIN REGIONS DRIVEN BY CONSUMERS' NEEDS——POTENTIALITY OF WINTER RESORT TOURISM IN XISHUANGBANNA

消费需求的驱动不仅带来产品的创新、新的职业产生,同时,也给特定的区域带来发展机遇。近年来,冬季严寒、雾霾、雪灾和冻雨等极端天气对欧亚影响极大。极端天气引发中老年呼吸道、心血管、消化道疾病,入院率与死亡率倍增。通过气候舒适日数分布,对中国南方11座旅游名城的避寒气候作了横向分析比较研究,得出西双版纳是中国最适合冬季避寒旅游目的地之一。针对中国人口老龄化和冬季北方供暖的能耗和污染等问题,剖析了西双版纳冬季避寒旅游在满足消费需求,尤其中老年避寒保健需求,发挥其节能环保、低碳生活的优势,结合传统旅游和跨境旅游合作机遇,科学、有效、开发、提升避寒旅游资源潜力,构建全国乃至国际冬季避寒旅游目的地。

Consumers＇ needs drive the creation of new products and new professions, and bring a lot of opportuni- ties of development for certain regions as well. In recent years, extreme weather conditions such as extreme cold, fog and haze, snow disasters and ice rain have affected Asia and Europe a lot. These lead to all sorts of diseases such as respiratory problems ~ angiocardiopathy and diseases of the digestive tract, resulting in the increasing rates of sickness and death. This makes a comparative study of the winter resort climate of 11 famous tourism cities in southern China using climatic comfort days distribution, and identifies Xishuangbanna one of the country＇s best heath resorts for cold escaping for the purpose of providing basis for developing winter resort tourism in China. By analyzing such problems as the aged tendency of Chinese population and the energy consumption and pollution brought out by the heating system in north China, this article is going to elaborate on the potentiality of Xishuang- hanna becoming the destination of winter resort tourism home and abroad by combining the traditional tourism and the cooperation opportunity for overseas travelling, because it can meet the consumers＇ needs, especially the elderly＇s needs for winter resort and has the advantages such as energy conservation, environment protection and low carbon. （Although heating equipments can adjust the indoor temperature,they also result in such problems as stuffiness, great difference between indoor and outdoor temperatures, and dramatic increase in PM2.5 dust. Therefore, it is an urgency to develop winter resorts now. Winter resorts are valuable resources for the tourism industry of the relatively underdeveloped Yunnan Province. It is important to exploit the Potentiality of Winter Re- sort Tourism in an effective and efficient manner. They have many benefits such as low carbon, life prolonging and balancing seasonal variations. ）