普通高校武术创意产业研究——以广州地区高校为例

A Study of the Combination of the Martial Arts and the Creative Industries in Higher Education Institutions——Take Guangzhou as an Example

通过文献资料法、专家访谈法、问卷调查法、数理统计法、实地考察法等对广州地区部分体育类高校进行调研,从研发与服务、营销与品牌、制造与组装三方面对高校武术创意产业进行分析,研究内容包括武术的有形产业与无形产业,武术创意产业的技术创新与非技术创新(管理创新、组织创新、服务领域创新)等。研究结果表明以武术文化传承为目的,把传统武术文化与现代创意产业相结合,可以开发出包括武术服饰产品、武术饮食产品、武术养身、防身产品、武术时尚产品、武术俱乐部开发等在内的不同形式的高校武术创意产品。

This paper makes a study of the combination of the martial arts and the creative industries in higher education institutions and it takes Guangzhou as an example. The result shows that it is feasible to combine the traditional martial arts and the creative industries and to develop products of it.