三亚热带森林公园旅游营销策略

Sanya Tropical Paradise Forest Park Tourism Marketing Strategy Analysis

亚龙湾热带天堂森林公园位于海南省三亚市的东南方向,以其优质热带野生动植物资源成为森林公园的一大特色。本文从热带天堂森林公园的现状入手,从森林公园的产品、价格、渠道、促销四个方面进行系统阐述,并提出了一些营销策略,以期树立森林公园良好的绿色品牌形象,提升旅游企业自身实力。

Yalong bay tropical paradise forest park in Hainan Province is located in the southeast of Sanya, the park feature-rich tourist resources is forests and wildlife. In this paper, we analyze the current situation of forest park, and combined with marketing 4 PS theories, tourism products, price, channel and promotion four aspects are discussed. Thus park can establish forest park good image, enhance tourism enterprise competitive strength.