盐城城市文化建设的战略思考

Strategic Thinking on the Urban Cultural Construction of Yancheng

城市文化是城市的魂,对于城市发展具有重要意义。盐城地域文化优势突出,但缺乏整体文化定位,尚未形成特色文化品牌;旅游文化建设成效明显,但文化营销和城市形象传播滞后;城市文化建设取得长足进步,但文化运行机制不完善;文化产业发展虽已具备一定的基础,但规模不大,引领性不强。基于此,加快盐城城市文化建设应重在科学规划,促进城市文化有序发展;特色定位,彰显城市建设主题;优化环境,提升城市文化品味;加强教育,提升市民文化素养;注重转化,促进文化产业发展。

Urban culture is the soul of a city, which has important sense for its development. Yancheng regional culture has outstanding advantages, but lack an overall cultural localization and the characteristics of cultural brand ; tourism cultural construction is obvious, but the cultural marketing and the city image communication lag; urban cultural construction obtained great pro- gress, but the eultural operating mechanism is not perfect, the ＂people - oriented ＂ concept should be strengthened further ; the development of cultural industry already have a certain base, but scale is not large, lead is not strong. Based on this, Yancheng urban cultural construction is the focus of scientific planning to promote the orderly development of city culture ; characteristic orientation to highlight the theme of urban construction; optimizing an environment to promote city cultural taste; strengthening education to raise the cultural consciousness ; focusing on transformation to promote the development of cultural industry.