我国青少年体育偶像选择特征研究

Research on the Sports Idol Selection of Youths in China

通过问卷调查法对我国部分城市青少年体育偶像的运动项目、运动项群、竞赛属性、性别等问题进行了调查分析。研究表明:我国青少年的体育偶像覆盖了众多的运动项目,国际重大赛事上为中国争得荣誉的国内明星运动员,是我国青少年崇拜的主要对象;我国青少年体育偶像选择普遍倾向夏季奥运会体育明星,男性体育明星更受青少年的欢迎;NBA及职业足球文化对我国男性青少年体育偶像选择具有重要的影响,奥运文化对女性青少年体育偶像选择具有更大的影响;女性青少年在难美类体育偶像的选择上高于男性青少年,男性青少年则在重竞技项目偶像选择上高于女性青少年。

By the method of questionnaires, the paper investigates the sports idol of China~ urban youth, including the sports event groups, contests attributes, gender. The research shows that： youth sports idols cover a wide range of sports, the domestic star athletes which win honor for China on major international events, are the main object of worship. The youth prefer to the Summer Olympic Games sports stars and the male star. NBA and professional soccer culture influence the male youth, while Olympic culture has an impact on the female youth. Compare boys, the girls more like the athletes that show difficulty and beauty. Com- pare girls the boys pay more attention on the athletes in the field of box.