黑龙江省冰雪旅游SWOT分析

The SWOT Analysis of Ice and Snow Tourism in Heilongjiang

黑龙江省开展冰雪旅游在国内开展的比较好,但近年来随着各地纷纷举办冰雪节活动,大大的分散了旅游客流,同时也存在游乐项目缺少推陈出新、冰雪雕塑缺乏创意、缺少本土文化等问题。本文采用SWOT分析法,分别对黑龙江省冰雪旅游产品开发的优势、劣势、机遇和威胁进行分析,有助于保持和稳固黑龙江省冰雪旅游的强势地位,对黑龙江冰雪旅游可持续健康发展,有重要的理论意义和现实意义。

The ice and snow tourism of Heilongjiang Province is one of the best in China. But in recent years, many provinces hold Ice and Snow Festival which greatly dispersed tourist flows. There are also some problems in Heilongjiang ice and snow tourism such as the lack of innovation and local culture in both the recreational projects and ice -snow sculptures. With SWOT, the thesis analyses Heilongjiang＇ s superiority, weaknesses, opportunities and threats respectively in developing Ice and Snow Tourism. It will help Heilongjiang to maintain and so- lidify the position in the ice and snow tourism. It is important to the Heilongjiang＇ s sustain- able and healthy development of ice and snow tourism in both theoretical and practical way.