台湾宗教电视台的运营特色、影响及启示——以佛光山“人间卫视”为例

Operating Characteristics:the Influence and Enlightenment of the Religious Television in Taiwan

台湾宗教电视台的发展有较强的代表性且形成了自己的特色。台湾较有影响力的宗教电视台——佛光山"人间卫视"(原"佛光卫星电视台")的运营特色和运营效果,对社会具有较大的影响力,对大陆宗教传媒事业的发展也具有一定的借鉴作用。

The development of Taiwan＇ s religious television has large representation and forms its own characteristics. This paper takes “BLTV （once named “Buddha＇ s Light Television” ） as an example, which is one of the most influential religious television stations in Talwan. This paper an- alyzes its operating characteristics and operational effects in the aspect of cultural, patterns, positioning and the social influence of the religious television station in Taiwan, then explores the reference for the development of Chinese Mainland＇ s rehgious media career.