对乔家大院景区优化旅游布局的思考

Thinking About The Tour Layout Optimization Of The Qiao's Courtyard

乔家大院景区是传递晋商文化、传播晋中民俗的重要景点,但是在当前的布局中存在展室分割琐碎、主题形象不明、游客缺乏体验等问题,为此文章提出优化景区旅游布局的三个原则:整体性原则、特色性原则、体验性原则,具体措施包括:明确主题分区;展示方式多样;增设体验区;大门环境改善及出入路径拓宽等。

As an important scenic spots, the Qiao＇s Courtyard, transmits the Jin-Merchant culture and spreads Jinzhong folk. However, it exists some problems in the current layout that exhibition rooms are divided trivial, theme image is vague and tourists are lacking of experience etc. In order to optimize the spot layout, this thesis puts forward three principles： the integrity principle, the characteristic principle and the experience principle. The specific measures include： theme division should be clear, displaying ways should be various; experience area should be constructed and the gate surroundings and access path should be improved, etc.