媒介融合背景下无锡新区国家数字出版基地产业链优化研究

Research on Industry Chain Optimization of Wuxi New District National Digital Publishing Base in the Context of Media Fusion

基于媒介融合与国家新建无锡新区数字出版产业基地的背景,利用现代产业链的分析方法,详细分析无锡新区数字出版产业基地产业链优化方案,其方案主要包括产业链的构成优化、利益分配优化、外部版权优化、地方特色优化等。

Based on the media fusion and the background of Wuxi New District national digital publishing industry base, by means of the modern industry chain analysis method, this paper has made a detailed analysis of the optimization of the industry chain of Wuxi New District digi- tal publishing industry base, including the composition optimization of the industry chain, dis- tribution optimization of distribution interest, external copyright optimization, local character- istics optimization and so on.