基于微博的竞争信号监测研究

Study on Competition Signal Monitoring Based on Micro-blog

微博作为Web2.0时代下的新型信息发源地,对企业竞争情报工作的开展提供了新的研究思路。作者站在情报学科的角度上,通过分别介绍"竞争对手监测"、"粉丝监测"、"话题监测"三种情报需求下的竞争信号监测方案,并且结合案例将以下8种工具:网络爬虫、微博风云、微数据、微分析、腾讯微博统计、微指数、微博广场、微博眼应用于企业的竞争信号监测工作中,最后对比评价了这8种情报监测策略。

With the advent of Web 2.0 era, micro-blog, as the newest information source, definitely brings a broader research Methods. The article explains a competitive signals strategy for intelligence demand focusing on the procedures of ＂ competitor monitoring＂ ,＂ fans monitoring＂ ,＂ topic monitoring＂ from the angle of competitive intelligence, and applies 8 kinds of tools such as ＂network reptiles＂ ,＂ mi- cro-blog Fengyun＂ ,＂ micro-blog data＂ ,＂ micro-blog analysis＂ ,＂ micro-blog statistics＂ ,＂ Tencent micro-blog＂ ,＂ micro-blog index＂ ,＂ micro-blog square＂ ,＂ micro-blog eye＂ to the competition signal monitoring work in enterprises.