清明上河园体验式旅游发展研究

Research on the Development of Experiential Tourism of Millennium City Park

开封清明上河园凭借其独特的民俗文化和历史活化创意成为我国文化主题公园的代表。文章从体验式旅游的角度分析了清明上河园的发展现状及存在问题,认为应从加大体验项目创新力度、延长旅游产业链、打造体验式旅游服务团队等方面提升清明上河园的竞争优势和旅游吸引力。

Relying on its unique folk culture and creation of historical activation,Millennium City Park becomes one of the representatives of cultural theme parks of China.This paper analyzes the current situation and problems of Millennium City Park from the view of experiential tourism,and argues that Millennium City Park should promote its competitive advantage and tourism competitiveness by increasing strength of innovation,extending tourism industry chain and building experiential tourism service team.