“新医改”政策实施对山东省零售药店经营的影响及对策分析

Effects of New Medical Reform on Retail Pharmacies and Countermeasures in Shandong Province

目的:为"新医改"实施后零售药店经营方式的改革提供对策。方法:采用定量与定性相结合的方法,分析山东省内15家零售药店经营状况,并采用SPSS 16.0软件对具体数据进行比较研究。结果:"新医改"实施以来,尤其是国家基本药物制度实施之后,零售药店面临着药品价格优势丧失,以及非"医保"定点药店和单体药店客流量及销售额下滑的处境。结论:零售药店可通过降低药品价格、建立药店联盟、实行差异化营销策略以及承接医疗卫生机构的托管药房等措施,积极应对"新医改"带来的冲击。

OBJECTIVE： To propose countermeasures for retail pharmacies after New Medical Reforun. METHODS： On the combination of qualitative and quantitative analysis, 15 retail pharmacies of Shandong province were investigated on the spots, and SPSS 16.0 software was used for data analysis. RESULTS： After the implementation of New Medical Reform, the advantage of price in retail pharmacies had disappeared, especially after the development of national essential drug system. Mono-pharmacies and non-medical insurance contracted pharmacies were facing the decline adverse impact, retail pharmacies should reduce drug price, set up of footfall and sales. CONCLUSION： In order to response the retail pharmacies association, explore diversification of retail pharmacies and explore retail pharmacies trusteeship mode.