论差异化战略视角下的医院国际交流与合作

Discussions on the International Communication and Cooperation under Differentiation Strategic Perspective

随着新医改的深入推进,医疗同质化使得医院的竞争日趋激烈,加上全球化进程加快的影响,医院受到巨大冲击。在这种背景下,医院必须采取差异化战略。差异化战略可以使医院拥有核心竞争力和持续的竞争优势,这和医院开展国际交流与合作的目标一致。在差异化战略思想指导下,医院重视国际交流与合作将促进医院更好地发展。

With the development of new medical system reform, the homogeneity of treatment stimulated competition between hospitals. The accelerated globalization also impacted the hospitals. Under this background, hospitals should employ the differentiation strategy, which can offer them with core competence and sustainable competition edge. The strategy agrees with hospitals＇ objectives of promoting international communication and cooperation. Guided by the strategy, the emphasis on the endeavors would facilitate the hospital＇s development.