我国连锁健身企业网络特征研究——结构测度与差异分析

Firm Networks Characteristics of Fitness Chains in China:Structure and Variance Analysis

以复杂网络结构的视角,运用社会网络分析法研究连锁健身企业网络的结构特征。通过对我国14家连锁健身企业及其所属440家门店的调研数据的分析,得出连锁健身企业网络是由内、外网络有机复合而成的复杂网络,呈现出"星网模式"的基本结构形式。在运用UCINET 6软件测度并刻画其内部整体网络结构的基础上,按照连锁模式和区域将其划分为3种类型的网络。在连锁健身门店层面分别测度其对内和对外的个体结构特征,通过双因素方差分析得出"城市级别"和"连锁模式"2个因素变量是解释其结构特征差异的重要来源。

From complex network perspective, social network analysis was used to study the structural characteristics of the network in fitness chains. By analysis of the data from of 14 firm and its 440 stores,fitness chains network （FCN） is a complex network composed of internal network and external network, showing the basic structure of the satellite network mode. Using UCINET. 6 software portrayed and measured the overall internal network, three types of network was divided on the basis of chain-type and city-level. To deeply analyze the structural characteristics and the source of the differences, the structural characteristics of in ternal and external networks from the chain store level were measured. Two-way ANOVA was used and found city-level and chain-type were the important factors that explained the variance of these structural characteristics.