解读现代包装设计中的“新中式”风格

Interpretation of Modern Packaging Design of "New Chinese" Style

本文对"新中式"风格的特点,以及现代包装设计中出现的中式风格所带来的视觉效果进行了分析,论述了"新中式"风格在现代包装设计中产生的价值,进而分析了现代包装设计中出现的中式色彩元素、现代包装对传统材料与工艺、传统纹样与艺术的运用等。提出了中式元素是现代包装设计永不衰竭的源动力,现代包装设计不仅要发展,而且担负着继承和发扬中国文化的重任。

This article on the ＂new Chinese ＂ style,as well as the modern packaging design in the Chinese style brings visual effect undertook an analysis,discussed ＂ new Chinese＂ style in modern packaging design value is generated,and then analyzes the modern packaging design in the Chinese color,modern packaging of traditional materials and techniques,patterns and the use of traditional art.Put forward the Chinese elements in modern packaging design is the inexhaustible source of power,not only to the development of modern packaging design,but also bears inherit and carry forward the Chinese culture.